What Is Answer Engine Optimization (AEO)?
Why featured snippets and voice answers need different content formatting than a typical blog post — and how to write for both.
8 min read
Resources
Notes on search, AI, and building things well
Plain-language explanations of SEO, AEO, GEO, LLMO, and the technical decisions behind well-built websites and apps.
Generative Engine Optimization, Explained Simply
How ChatGPT, Gemini, and Perplexity decide which sources to cite — and what that means for your content strategy.
7 min read
LLM Optimization: Making Your Site Readable to AI
The structural and technical choices that help language models parse, trust, and reference your content accurately.
6 min read
E-E-A-T: Why Trust Signals Matter More Than Ever
Google's framework for Experience, Expertise, Authoritativeness, and Trust — and practical ways to build each one into your site.
9 min read
Why We Build SEO Into the Architecture, Not After
The technical reasons retrofitting SEO onto a finished site is harder — and costlier — than designing for it from day one.
5 min read
React Native vs Native: Choosing the Right App Approach
A practical comparison for founders deciding between cross-platform and native development for their first app.
7 min read
More articles publishing regularly — check back soon.
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